Bilyoner Sensei AI
Bet Advisor for Live Sports Events.
Bet Advisor for Live Sports Events.
**About the product**
Sends meaningful data to the user using “Data science” and “Big data” technologies.
**Main project goal**
It allows the user to convert match analysis into meaningful data
Users have turned to illegals with increasing tax rates, but the user experience is not just about the odds. Trust is the most important brand value that `Bilyoner` has offered since day one. Thinking of trust as only money is a limitation for today, the value of meaningful data creates a greater value today when combined with timing.
People behave in certain patterns when betting. Some call their friend and look for a common opinion (Bet). Some user get the opinions of experts. Some try to reach conclusions by looking at statistics. In short, everyone looks for a safe harbor.
Problems:
· User is unable to convert their insights whilewatching a live sports event. · The user doesn't know what to do even though they can predict what is going to happen.
· User cannot process their customizable analytics.
· User cannot access hisfriend analytics. Remains unaware of social data.
· User can get tactical tips from a friend on thephone before a match, but User don't want to get tips from someone he does not trust online.
Early bird persona should consist of a user base that analyzes a lot. Even if the final product appeals to a larger majority, it is necessary to design the algorithm of the application based on the data of qualified users.
Succes KPIs
Retention Rate: how many players return to your app after a specified time period has passed.
Attract new users to the platform
More time in app; Average Session Length (ASL): how long users spent a time per live event.
More efficient rate (Increase user win percentage and get more percentage from that. )
Average transaction value (ATV): How much an app earns, on average, per live event.
New International Product as a subscription base bet advisor platform.
Contributing to the brand awareness of the project by taking advantage of the software incentives provided by the country. International perspective
Persona 1
Kerim Önalan , 57 , retired and street seller
A man on the phone to get a tip from his friend.
He watch sports to keep his time entertaining.
His cloths old and his salary not good at all.
In this method, where I could only hear one side of the conversation between them; the most remarkable event started when I sensed that the user had made a habit of betting while traveling. “Like women playing candy crush on the subway”
When I watched the user's betting process, he first looked at the bulletin. Then he checked if there was a match he had to play in the ongoing matches, then he called his friend.
They got straight to the point without small talk; here I observed the “buddy” mentality. They approached it as an investment.
“Zaha can score through Sivasspor's weaknesses on the right flank.”
“Benfica's last 4 matches have finished 2.5 over, I will add this to the coupon to increase the odds at home in this match.
“I'll also bet on Inter, who you trust. Here's your weekend money.”
Persona 2
Engin Barcıoglu , 55
Retired
He watch sports to keep his time entertaining.
He married and has 2 kids
He believe compound interest , have investment for years.
He is not satisfied with the total amount of money he makes, but with the high rate of winning.
In this method, I tried to get more qualified data as I could ask questions to the user. The most point feature was that he was in no hurry to place a bet because he was watching the match. Sometimes he analyzes the players of the team he knows, sometimes he decides to bet but waits for the odds to increase. Depending on the bulletin, he could have different sports events on 2 different screens at the same time. By asking questions I realized that there were actually a few specific betting topics that he always stuck to.
Persona 3
Persona : Polat Akıncı, 28
Municipality Officer
He save some money just for his enjoy.
Also play casinos for fun .
Trying to make sense by looking at user history data.
In this method, I was not able to obtain data that would meet my hypothesis, because my hypothesis was to examine the behavior of users in situations.
When I looked at the user's betting history, I observed that he only bet on live matches. Interestingly, the majority of the matches in the lower leagues ended with 7 or 8 goals. When I asked him about this interesting data, he said that he bets for fun and if he wins, he withdraws it and finishes it for fun.
Persona 4
Persona : Emre Yazgın , 25
Private sector engineer
He believes in match-fixing. He seeks information before he bets. He doesn't always look at the bulletin board to place a bet. On the contrary, he is a sports insider, so sports is a priority for him. He only enjoys turning his knowledge into money.
When he fails, he gets more angry than others because he knows that the data he believes in and trusts is very statistical. The amount of coupons he plays can suddenly become very high. Absurdly, he looks at the winning coupons on betting pages and the people who created them.
The most important aspect of this method was the timing of the user's bets. At first he does not place a bet that he considers risky, but as he sees the odds drop, he is motivated to place it.
Nesine leads in Turkiye in betmaker .
Second is Horse Racing
Turkey betting main organisation ranked 3rd
Bilyoner ranks 4th.
20m Monthly Visits
2m Unique Visitors
%80 Mobile visitors
Visit Duration 18:28
%66 Direct , %22 Organic Search , % 7 Paid Search
1- Youtube Traffic : %55 ( %16 Bilyoner , Youtube viewers are more likely have a habitual . )
2- Total User x6,29 more than Bilyoner and also bigger than %50 of all traffic that means they are already a monopolized in the sector.
3- Interestingly, most users switch to Bilyoner after checking Nesine. (Since the data here is only internet streaming, it is not conclusive. Maybe they read the comments and bet on Bilyoner. )
4- They get a serious flow through sites that offer live results. Previously one of them (flashscore.com was working with Bilyoner). Sofascore , flashscore , mackolik
Access to betmaker of other countries is actually blocked by countries laws. To reach these betting interfaces from Turkey, respectively: First I installed an external emulator. Then I ran my GPS router and selected the country I wanted to reach. Then I found and downloaded the applications from the search results of that country.
· It highlights the bet that is played a lot by users during the live match.
* Bet Builder + ; It combines your multiple bets within a match with other matches. Playable bets marked “BB”
* Bet Boost : It allows you to play some odds in an upgraded way.
*Live Match Infographics shows corners .
*BetBoost at Main Screen with the count of playing by users.
They have categorized the types ofgames and show this categorically to the user in the betslip.
Have a Sport News section and wih a tab .
Safer Gambling Tools: users can takeprecautions against self-habituation. This may have been created as a result ofthe laws of the country.
Betbuilder with a different name as : “Buildabet”
Ina same match betbuilder use a interaction.
“ACTAFREEZE” is a feature: It encourages the user to take a bet of 5. The maximum bet amount protects the user in exceptional circumstances. Itaims to create a habit for the user. But at the same time, in order to prevent this from turning into a bad habit, it has limited its use to 3 times a monthas a precaution.
Havea membership community; with perks.
Itis a pre-match feature. It has advantages for both the user and the bookmarker; The user can place a bet where he expects a surprise, i.e. a bet with a very high odds of winning, and get a high reward. Even if the result of the match is adraw or a loss. The bookmaker can use this feature to encourage more guaranteed users to create more coupons. If the favorite team scores an early goal to ensure that the user gets their reward early, this can give the user confidence and encourage them to bet again, or even take a riskier bet because they feel better about themselves.
MAtch 5 : GAMIFICATION in betmaker , User create a coupon with points if it's win get bonus for next bet. User learn a habit from that.
They have a login panel to get to know a new member user and make suggestions based on their betting knowledge.
* It shows the most played in-match bet shown back to the users.
* They have a feature called “cash out” that allows you to cash out a placed bet.
1xbet - 1xBet is an online betting and gamblingcompany based in Russia. However, the headquarters of 1xBet is officiallylocated in **Cyprus**. its legal status varies from country to country. In someplaces, it operates under license, while in others it is banned.( I done my research about thiscompany but my research for Turkiye and I don’t trust law and skip this partfor publish)
It offers a “Value Bet” in the form of a pill. It does not limit the data it presents and allows users to look at previou spresentations.
Sportradar another data provider.
They are another bet data provider but also they provide live stats to teams too.
Bilyoner Wireframe
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UPCOMING SOON.
References:
https://statsbomb.com/articles/soccer/understanding-statsbomb-radars/ https://www.skrill.com/en/skrill-news/gaming/understanding-sports-betting-odds-and-calculating-value-bets/
https://www.skrill.com/en/skrill-news/product-updates/skrill-sports-corner/ RPubs- Testing the Moneyball Theory
https://pro.similarweb.com/#/digitalsuite/websiteanalysis/overview/website-performance/*/999/3m?webSource=Desktop&key=bilyoner.com
https://pro.similarweb.com/#/digitalsuite/websiteanalysis/overview/website-performance/*/999/3m?webSource=Desktop&key=nesine.com
Skrill’sguide to betting on English football: 8 pro tips | Skrill
